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A live auction marketplace connecting verified jewelers with buyers nationwide.

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    For Independent Jewelers

    Turn Overstock Jewelry Into Real Revenue

    GemBid helps trusted independent jewelers sell excess inventory through professionally marketed online auctions — often for significantly more than melt value.

    Get a Free EstimateSee Live Auctions

    No account needed. Already ready to sell?

    Verified Buyers
    Professionally Marketed Auctions
    Secure Payouts
    Industry Trusted
    GemBid
    Welcome back, Shipley's Fine Jewelry
    Dashboard
    Auctions
    Listings
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    Total Revenue

    $268,450

    Active Listings

    4

    Items Sold

    86

    Recent Auctions

    $6,730

    $4,200

    $1,250

    $950

    $20,000+

    average auction revenue

    500+

    verified buyers

    30–50%+

    above melt value

    The Problem

    You're Probably Sitting On Thousands In Unsold Inventory

    Most jewelry stores have cases, safes, and back rooms filled with pieces that never sold. The problem isn't the inventory — the problem is getting it in front of enough buyers.

    Trade show buys
    One-off pieces
    Estate purchases
    Overstock bridal
    Old inventory
    Gold-buy items worth more than melt

    The Solution

    GemBid Connects Your Inventory To A Nationwide Audience Of Buyers

    You provide the jewelry. We handle the audience, marketing, bidding experience, and platform.

    01

    List Your Jewelry

    Upload your pieces quickly through an easy seller dashboard with AI-assisted tools.

    02

    We Market the Auction

    We bring verified buyers to your listings through email campaigns, promotion, and a live audience.

    03

    Get Paid

    When your auction closes successfully, you ship the piece and receive your payout.

    Case Study

    Real Jewelers. Real Results.

    $20,000 Generated From Just 20 Pieces

    Instead of melting inventory or discounting heavily, Seth used GemBid auctions to connect his pieces with motivated buyers nationwide.

    Shipley's Fine JewelryWestminster, MD

    20

    Pieces Listed

    30–60%+

    Above Melt Value

    Multiple

    Repeat Auctions

    “I finally had a real outlet for melting inventory that wasn't just sitting. GemBid made the process simple and profitable.”

    Independent JewelerVerified Seller

    “GemBid helped us move pieces we'd had for years. The results blew us away — prices we wouldn't have gotten otherwise.”

    Estate Jewelry StoreVerified Seller

    Why GemBid Is Different

    Built By People Who Actually Understand Jewelry

    GemBid was built specifically to solve a real problem jewelers face every day: too much inventory with no efficient way to sell it.

    SS

    Seth Shipley

    Jeweler & Licensed Auctioneer

    Owner of Shipley's Fine Jewelry and a licensed auctioneer with the National Auction Association. Seth brings a deep, hands-on understanding of jewelry auctions and how to move inventory the right way.

    CS

    Chris Schwartz

    Licensed Auctioneer & Head of Product

    A licensed auctioneer leading product development and marketing for online auction platforms. Chris builds trusted online auction systems that protect both buyers and sellers.

    RH

    Robbie Haddad

    Jewelry Marketing Expert & Store Owner

    Owner of Kauai Custom Jewelry and GemTek International, a jewelry marketing and AI agency. Robbie has built digital storefronts generating custom and bridal appointments nationwide.

    Why Jewelers Love GemBid

    A Smarter Way To Sell Your Jewelry Inventory

    Sell Above Melt

    Often generate significantly more than traditional liquidation methods.

    No Marketing Required

    We bring the buyers to you with professional marketing and promotion.

    Easy Listing Process

    Simple seller tools designed for busy jewelers. List in minutes.

    Nationwide Reach

    Connect with buyers beyond your local market and reach more people.

    Verified Buyers

    All bidders go through verification systems for a safe experience.

    Professional Auctions

    A curated, premium auction environment built for fine jewelry.

    Pricing & Fees

    Straightforward Fees, No Surprises

    GemBid's standard fee structure. Fees are only charged when your auction sells successfully.

    GemBid standard seller and buyer fees
    FeeAmountDetails
    Buyer's Premium15%Added to the winning bid on auction sales. Buy Now purchases carry no premium.
    Seller's Commission15%Deducted from sale proceeds.
    Listing Fee$0Free to list by default.
    Featured Listing Fee$5Optional premium for featured placement.
    Minimum Transaction Fee$1Minimum fee charged per sale.

    Buyer's premium applies to auction sales and is paid by the winning bidder, calculated on the hammer price; a Buy Now purchase is the listed price with no premium added. Seller's commission is deducted from your payout on either sale type.

    See What's Selling Right Now

    Live Auctions From Our Jewelers

    View all live auctions
    Live
    Preview

    2.01ct Round Diamond Ring

    Current Bid

    $2,450

    Est. Retail

    $6,900

    Shipley's Fine Jewelry

    Westminster, MD

    View Auction
    Live
    Preview

    Emerald Cut Diamond Pendant

    Current Bid

    $1,280

    Est. Retail

    $3,960

    Luxe Jewelers

    Dallas, TX

    View Auction
    Live
    Preview

    Vintage Cartier Tank Watch

    Current Bid

    $990

    Est. Retail

    $2,750

    Heritage Estate Jewelry

    Chicago, IL

    View Auction
    View all live auctions

    Frequently Asked Questions

    Everything You Need To Know

    Your Inventory Could Be Worth More Than You Think

    Instead of melting jewelry or letting it sit for years, let GemBid connect your pieces to buyers actively looking for something special.

    Apply to SellBook a Call
    Simple onboarding
    Trusted process
    Verified buyers